The Power of Email Marketing

Email marketing remains one of the highest-performing channels in digital marketing. Studies reveal that for every dollar invested, businesses can expect an average return of $36 to $42, depending on the industry​
CLEVERLY
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LITMUS
. This impressive ROI surpasses other channels, partly due to email’s unique ability to directly target specific audience segments. Personalized, segmented emails have been shown to boost open rates by 17% and increase click-through rates by 30%—clear evidence that targeted messaging drives better engagement​